Repeatedly trusted to create and deliver high-impact digital work for brands.
Where strategy
and creativity meet.
CREATIVE MARKETER · CRM + EMAIL · DESIGN
I'm a marketing generalist who works across CRM, email, social and design. From 300+ campaigns at The Walt Disney Company to building a startup's marketing from scratch, I figure out who I'm talking to and build the creative they respond to.
300+
CRM campaigns across 20+ Disney business units
20M+
email opens
+221%
CTR on a Star Wars birthday campaign
109K
accounts reached building a startup's marketing
WHERE I’VE WORKED
PARTNER CAMPAIGNS
"Hailey has been an absolute game-changer for our team! "
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"Hailey brought her fantastic skills as a writer and storyteller"
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"She consistently delivered high-quality work and earned confidence across the team. "
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"Hailey’s impact has been phenomenal. "
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"Hailey applied a scientific yet artistic method to developing a strategy"
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"Hailey has been an absolute game-changer for our team! " 〰️ "Hailey brought her fantastic skills as a writer and storyteller" 〰️ "She consistently delivered high-quality work and earned confidence across the team. " 〰️ "Hailey’s impact has been phenomenal. " 〰️ "Hailey applied a scientific yet artistic method to developing a strategy" 〰️
The thinking behind the work
Featured Case Studies
More work
How I Work
"Every email starts with a feeling you want someone to have and ends with a number that tells you whether they had it."
01
Know the audience
Millions of Disney fans or a few thousand distillery customers, I start with who I'm talking to and what they need.
02
Build the creative
Messaging, design, HTML and creative direction, built around what people actually respond to.
03
Ship it right
Calendars, QA, legal review and deployment, so nothing goes out until it's ready.
04
Test, read, repeat
A/B tests and performance analysis that make the next campaign start smarter.
"She demonstrated strong analytical and design capabilities, pairing data-driven thinking with a sharp eye for creative quality."
Gennessey Lau · CRM Manager, The Walt Disney Company
Let's make something
people respond to.
Open to full-time roles in CRM, lifecycle and creative marketing.