QUICKIE DELIVERY CO.
Director of Marketing + User Interface Design
Marketing · Social media · UX/UI
As part of the marketing team and leading UI design at Quickie Delivery Co., a Cal Poly student-founded startup, I built the marketing function from scratch and helped grow the brand on campus.
Through collaborations with Celsius, Red Bull and campus organizations, I expanded our reach, and I led the redesign of the app’s user interface.
10+
accounts reached
20+
instagram followers
36.9k
accounts reached
in 1 week
0 → 1
marketing function built
Brand, campaigns and the app
WHAT I DID
MINI CASE STUDY
Launching a brand in one week
Beyond email, I owned two landing pages end to end, pulling content from across The Walt Disney Company into one place for guests.
One idea, carried across every channel
OMNICHANNEL CAMPAIGNS
I ran campaigns year-round, taking each one from strategy to the creative on every touchpoint. These are a few examples from each channel.
01 · STRATEGY DECKS
Audit first, then the plan
I audited Quickie’s Instagram, then designed the strategy deck that set our voice, content pillars, hashtags and monthly content process.
Concepts, shoots and carousels
02 · CREATIVE DIRECTION
I came up with the ideas, directed the shoots and built the creatives that brought each campaign to the feed.
Banners, posters and print
03 · GRAPHIC DESIGN
Campaign graphics for the app’s home banner, a poster series for the dorms, and flyers in orders, all in Quickie’s playful voice.
In-app banners
04 · OUTREACH, COMMUNITY, & MORE
Partnerships, shoots and the Quickie vibe
Campus campaigns with Red Bull and Celsius, the brand photography shoots I ran, and the everyday energy of a student-run brand.
“In a matter of weeks Hailey’s impact on Quickie has been phenomenal.
Our social media reach has grown 50% in just a matter of weeks and Hailey is just getting started!”
William Tregenza | Co-Founder, Quickie Delivery Co.