HOME FROM COLLEGE
Senior Marketing Intern
Social · Email · Design · Web
I assisted social content strategy and creative at Home From College, and ran integrated campaigns across social, email, website, digital advertising and print.
I designed branded assets for partnerships with Uber One and Barnes & Noble, and supported website and UI updates in Canva and Figma.
1.8M+
IG Reel views
8.6%
peak engagement, ~3x the norm
114%
more likes than followers
Content that grew the audience
WHAT I DID
One month of social growth
MINI CASE STUDY
Beyond email, I owned two landing pages end to end, pulling content from across The Walt Disney Company into one place for guests.
Partnerships, print + digital design
Campaign visuals for brand partners like Uber One and Barnes & Noble, plus print pieces and digital graphics.
Email design
Subscriber and founder emails designed and built in Mailchimp. I created evergreen templates for recurring sends and designed ad hoc campaigns, with A/B testing and QA before every send.
Blogs, from research to cover
CONTENT
I found out what our users wanted to read, then wrote each post, sourced the content and designed the cover.
& more
“What stands out most about Hailey is her ‘on it!’ energy. She’s self-sufficient, creative, and always ready to take an idea from start to finish.”
Emily Van Orman | Marketing Lead, Home From College